Convenience-store chains Alltown Fresh, Pilot and Yesway are offering specials this May, which is Military Appreciation Month.
Alltown Fresh
At Waltham, Massachusetts-based Alltown Fresh, owned by Global Partners, every taco sold at locations across Massachusetts, Connecticut, New Hampshire and New York will help support local veterans organizations.
For the third year in a row, Alltown Fresh will offer three taco options—Pollo Rojo, Pork Carnitas and Wild Fable Mushrooms—with a portion of the proceeds from each taco sold all month donated to a veterans charity in the local community where the sale occurs.
“At Alltown Fresh, we’re grounded in the belief that supporting our communities should be at the core of everything we do,” said Laura Derba, Global Partners’ senior vice president of retail operations. “Military Appreciation Month is the perfect opportunity to publicly honor our troops—past and present—and show appreciation for their incredible contributions. We are proud to be able to give back to local veterans organizations while offering our guests a delicious and meaningful way to support these heroes.”
The participating veterans' organizations benefiting from this initiative include:
- Connecticut: Connecticut Fallen Heroes Foundation Inc.
- New Hampshire: Operation Renewed Freedom
- New York: New York Chapter of Honor and Remember
- Massachusetts: Military Friends Foundation
Alltown Fresh’s taco specials are $3.99 each or three for $10.99.
Alltown Fresh also offers free coffee daily to military personnel, police officers and first responders.
“We are deeply grateful for Alltown Fresh’s commitment to honoring our military community,” said Brigadier General (ret.) Tom Sellars, Military Friends Foundation President. “Their initiative not only provides a delicious way to support veterans but also strengthens the bond between local businesses and those who have served. This partnership helps us continue our mission to assist warriors, empower military families and honor our fallen heroes.”
Pilot
Knoxville, Tennessee-based Pilot is donating $100,000 to Folds of Honor and offering exclusive deals.
Folds of Honor is a nonprofit organization that provides scholarships to the spouses and children of military members and first responders who have fallen or become disabled while serving their country or communities. This donation adds to the more than $2.7 million Pilot has given to support military and veteran-focused organizations since 2020.
Pilot also recently launched its Miles of Good initiative, which includes honoring military service and supporting veterans’ transition to civilian life by providing career opportunities and recognizing their ongoing contributions to society.
“With contributions to organizations like Folds of Honor, we salute military service members’ legacies by helping provide educational scholarships,” said Meg Counts, director of corporate giving and events. “As a company grounded in serving others, we are honored to give our support to military members and their families who do so much to uplift and protect our communities.”
Throughout Military Appreciation Month, veterans, military personnel and their families who are authenticated with ID.me in the myRewards Plus app will unlock three free offers each week. Deals include free Pilot coffee and fountain drinks, freshly prepared Pilot foods like pizza and breakfast sandwiches, and popular brand name cooler drinks. To receive an offer, customers must authenticate their military status through ID.me in the myRewards Plus app, save the offer in the app, and present myRewards card, barcode in the app, or phone number associated with myRewards account at time of purchase.
Beyond these special offers, verified ID.me veterans, military members and their families can save year-round at Pilot with a 10% discount on food and beverages when using the myRewards Plus app.
Yesway, Allsup’s
Yesway, Fort Worth, Texas, is donating $100,000 to Operation Homefront in celebration of Military Appreciation Month.
Throughout May, customers at Yesway and Allsup’s locations are invited to join this initiative by supporting Operation Homefront through in-store purchases or Smile Rewards donations. The campaign will be active across Yesway’s 443 stores in Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma and Nebraska.
Operation Homefront is a nationally recognized 501(c)(3) nonprofit organization dedicated to building strong, stable and secure military families so they can thrive—not just struggle to get by—in the communities they have worked hard to protect, Yesway said. Since 2002, Operation Homefront has provided critical relief and recurring family support programs to help military families overcome short-term difficulties and avoid long-term hardships.
For every purchase of a BodyArmor 28-ounce sports drink, 1-liter sports water or any Yesway or Allsup’s private-label salty snack, Yesway will donate 15 cents to Operation Homefront. In addition, Yesway and Allsup’s rewards members can contribute by redeeming Smiles (loyalty points) via Yesway and Allsup’s rewards mobile apps.
“Yesway is honored to support Operation Homefront’s vital mission of strengthening America’s military families—those who have sacrificed so much for our nation’s freedom,” said Tom Trkla, chairman, president and CEO of Yesway.
In addition, as part of Yesway’s ongoing commitment to support community heroes, and aligned with the start of Military Appreciation Month, the company is expanding its Free Fountain Drink for First Responders program to include all National Guard members in their active-duty uniform.
In the program, which began May 1, National Guard members will join police officers, firefighters, EMS paramedics, doctors and nurses in uniform in qualifying to redeem a free 32-ounce fountain beverage at all Yesway and Allsup’s store locations.
7-Eleven
To recognize and support active-duty military and veterans, Irving, Texas-based 7-Eleven is doubling its fuel discount to 10 cents off per gallon for verified 7Rewards and ID.me members. When combined with the existing 5 cent everyday discount through the 7Rewards app, eligible customers can save at least 15 cents per gallon at all participating locations through May 31.
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