Serial entrepreneur Mahmoud Awad, the managing director of Concorde Corodex, was exposed to business at a very young age. Victor Besa for The National
Serial entrepreneur Mahmoud Awad, the managing director of Concorde Corodex, was exposed to business at a very young age. Victor Besa for The National
Serial entrepreneur Mahmoud Awad, the managing director of Concorde Corodex, was exposed to business at a very young age. Victor Besa for The National
Serial entrepreneur Mahmoud Awad, the managing director of Concorde Corodex, was exposed to business at a very young age. Victor Besa for The National

After 40 years in the UAE, serial entrepreneur knows his business


Michael Fahy
  • English
  • Arabic

If there’s anything Mahmoud Awad has learnt over the course of a business career spanning more than 40 years in the UAE, it is the importance of knowing your numbers.

“Many companies close because the manager is not really involved in the accounts,” he says. “I advise any man who wants to run a company to have courses in accounts. Because if an accountant wants to play dirty, he can destroy you.”

Mr Awad, 68, is the managing director of Concorde Corodex – a group of companies making fire protection, water purification and specialist gas products that now has a turnover of about Dh400 million per year. He also has a string of other, seemingly unrelated investments, ranging from an industrial gas manufacturer, a metal fabrication firm, a manufacturer of emergency vehicles, a VAT refunds business and a chain of fish restaurants.

As a result, interviewing Mr Awad about his career as a serial entrepreneur leads off into many different tangents, but to him, it is simple.

“Life is full of opportunities. If you are in the right place at the right time, grab it,” he says. “Not everything I did succeeded. Some things failed and we lost money. But if you don’t grab opportunity, you go nowhere. This is life – you take the chance.”

Mr Awad, who is from Palestine, was exposed to business at a very young age. As soon as he was able to ride a bicycle he made deliveries from his grandfather’s shop. His arrival in the UAE came in 1968 after he completed a bachelor’s degree in business and accounting from Beirut University.

Here, he spent six years as manager of a gas plant owned by Qatar’s Almana group before spotting a gap in the market for firefighting equipment.

“People kept bringing their fire extinguishers to be refilled [with carbon dioxide]. Sometimes they were not suitable – they were either too old, rusty or damaged. So I started bringing in new extinguishers.”

But his decision to set up Concorde Corodex caused some distress for his former employer, who implored him to carry on running the gas plant in return for an investment in his new venture. Mr Awad agreed, and with a third shareholder, Englishman Leslie Nassey, they each put in Dh50,000 of start-up capital. Mr Nassey sold his stake in 1987 and passed away three years ago, but Almana remains a joint partner in several businesses.

Initially, the company imported fire extinguishers from the UK firm Chubb and later imported fire clothing, cabinets and doors from Bristol Equipment. It moved to its main site at Al Quoz in Dubai in 1986 and began manufacturing in 1991, when it had just 30 staff.

Its current staff numbers of about 1,000 are now split between its 220,000 square feet Al Quoz site in Dubai and a 350,000sq ft facility at Icad in Abu Dhabi, where it manufactures water and desalination equipment, water treatment products and vehicles for the emergency services.

He credits both the UAE’s regulatory regime and his employees as contributors towards his success, stating that a successful leader needs a competent army to succeed, and vice versa.

“You should be fair with your employees. I have some people working with me since 1979. If I’m not fair with them, they won’t stay so long. You have to take care of them – even their personal problems.”

His other businesses include Dubai Industrial Gases, steel fabricator Al Mana Metal Construction and Fexco Middle East – a company that reclaims the VAT levied on hotels and other business expenses incurred by Middle East firms in the UK and Europe. It carries out all of the paperwork and returns 75 per cent of the proceeds to clients, keeping the other 25 per cent as commission.

Surprisingly, the businesses that have given him the greatest pleasure have been his six fish restaurants – two in Dubai, three in Sharjah and one in Ajman. This isn’t because of any culinary passion, but their ability to generate cash.

At Concorde Corodex, he explains, there are 10 accountants and four credit control staff. The restaurants have about 120 staff, but none are required to chase payments.

“It’s all cash – there is no credit. And there’s no inventory. We buy daily – it’s all fresh food. We don’t keep stock.”

The fire safety business, in particular, still offers plenty of potential, though. According to Frost & Sullivan, the Gulf’s fire safety market is set to grow at 15 per cent a year in the run-up to 2020 to $3.15 billion, driven by demand from Saudi Arabia (which currently has a 46 per cent local market share) and the UAE (34 per cent). The UAE market is worth $476m per year.

Although much of Concorde Corodex’s day-to-day activities are now handled by Mr Awad’s two sons, there are certain activities he likes to keep a close eye.

“I don’t go out and sell any more, but when there is a big amount [owed] from some companies, I go to collect money,” he says. “Because after all, I feel my responsibility is to pay salaries, so I cannot let my money lie sleeping with other people.”

mfahy@thenational.ae

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Company Profile

Name: Thndr
Started: 2019
Co-founders: Ahmad Hammouda and Seif Amr
Sector: FinTech
Headquarters: Egypt
UAE base: Hub71, Abu Dhabi
Current number of staff: More than 150
Funds raised: $22 million

West Asia Premiership

Dubai Hurricanes 58-10 Dubai Knights Eagles

Dubai Tigers 5-39 Bahrain

Jebel Ali Dragons 16-56 Abu Dhabi Harlequins

Specs
Engine: Electric motor generating 54.2kWh (Cooper SE and Aceman SE), 64.6kW (Countryman All4 SE)
Power: 218hp (Cooper and Aceman), 313hp (Countryman)
Torque: 330Nm (Cooper and Aceman), 494Nm (Countryman)
On sale: Now
Price: From Dh158,000 (Cooper), Dh168,000 (Aceman), Dh190,000 (Countryman)
UPI facts

More than 2.2 million Indian tourists arrived in UAE in 2023
More than 3.5 million Indians reside in UAE
Indian tourists can make purchases in UAE using rupee accounts in India through QR-code-based UPI real-time payment systems
Indian residents in UAE can use their non-resident NRO and NRE accounts held in Indian banks linked to a UAE mobile number for UPI transactions

Dr Afridi's warning signs of digital addiction

Spending an excessive amount of time on the phone.

Neglecting personal, social, or academic responsibilities.

Losing interest in other activities or hobbies that were once enjoyed.

Having withdrawal symptoms like feeling anxious, restless, or upset when the technology is not available.

Experiencing sleep disturbances or changes in sleep patterns.

What are the guidelines?

Under 18 months: Avoid screen time altogether, except for video chatting with family.

Aged 18-24 months: If screens are introduced, it should be high-quality content watched with a caregiver to help the child understand what they are seeing.

Aged 2-5 years: Limit to one-hour per day of high-quality programming, with co-viewing whenever possible.

Aged 6-12 years: Set consistent limits on screen time to ensure it does not interfere with sleep, physical activity, or social interactions.

Teenagers: Encourage a balanced approach – screens should not replace sleep, exercise, or face-to-face socialisation.

Source: American Paediatric Association
Company%C2%A0profile
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Most sought after workplace benefits in the UAE
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%3Cp%3E%3Cstrong%3ECompany%20name%3A%3C%2Fstrong%3E%20Sav%3Cbr%3E%3Cstrong%3EStarted%3A%3C%2Fstrong%3E%202021%3Cbr%3E%3Cstrong%3EFounder%3A%3C%2Fstrong%3E%20Purvi%20Munot%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20Dubai%3Cbr%3E%3Cstrong%3EIndustry%3A%3C%2Fstrong%3E%20FinTech%3Cbr%3E%3Cstrong%3EFunding%3A%3C%2Fstrong%3E%20%24750%2C000%20as%20of%20March%202023%3Cbr%3E%3Cstrong%3EInvestors%3A%3C%2Fstrong%3E%20Angel%20investors%3C%2Fp%3E%0A
%3Cp%3E%3Ca%20href%3D%22https%3A%2F%2Fwww.thenationalnews.com%2Fbusiness%2Feconomy%2Fislamic-economy-consumer-spending-to-increase-45-to-3-2tn-by-2024-1.936583%22%20target%3D%22_self%22%3EGlobal%20Islamic%20economy%20to%20grow%203.1%25%20to%20touch%20%242.4%20trillion%20by%202024%3C%2Fa%3E%26nbsp%3B%3C%2Fp%3E%0A%3Cp%3E%3Ca%20href%3D%22https%3A%2F%2Fwww.thenationalnews.com%2Fbusiness%2Feconomy%2Fuk-economy-plunges-into-worst-ever-recession-after-record-20-4-contraction-1.1062560%22%20target%3D%22_self%22%3EUK%20economy%20plunges%20into%20worst-ever%20recession%20after%20record%2020.4%25%20contraction%3C%2Fa%3E%3C%2Fp%3E%0A%3Cp%3E%3Ca%20href%3D%22https%3A%2F%2Fwww.thenationalnews.com%2Fbusiness%2Feconomy%2Fislamic-economy-consumer-spending-to-increase-45-to-3-2tn-by-2024-1.936583%22%20target%3D%22_self%22%3EIslamic%20economy%20consumer%20spending%20to%20increase%2045%25%20to%20%243.2tn%20by%202024%3C%2Fa%3E%3C%2Fp%3E%0A
BMW M5 specs

Engine: 4.4-litre twin-turbo V-8 petrol enging with additional electric motor

Power: 727hp

Torque: 1,000Nm

Transmission: 8-speed auto

Fuel consumption: 10.6L/100km

On sale: Now

Price: From Dh650,000

INDIA V SOUTH AFRICA

First Test: October 2-6, at Visakhapatnam

Second Test: October 10-14, at Maharashtra

Third Test: October 19-23, at Ranchi

Ticket prices
  • Golden circle - Dh995
  • Floor Standing - Dh495
  • Lower Bowl Platinum - Dh95
  • Lower Bowl premium - Dh795
  • Lower Bowl Plus - Dh695
  • Lower Bowl Standard- Dh595
  • Upper Bowl Premium - Dh395
  • Upper Bowl standard - Dh295
MOUNTAINHEAD REVIEW

Starring: Ramy Youssef, Steve Carell, Jason Schwartzman

Director: Jesse Armstrong

Rating: 3.5/5

The years Ramadan fell in May

1987

1954

1921

1888

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Engine: 3.4-litre twin-turbo V6 plus supplementary electric motor

Power: 464hp at 5,200rpm

Torque: 790Nm from 2,000-3,600rpm

Transmission: 10-speed auto

Fuel consumption: 11.7L/100km

On sale: Now

Price: From Dh590,000

The burning issue

The internal combustion engine is facing a watershed moment – major manufacturer Volvo is to stop producing petroleum-powered vehicles by 2021 and countries in Europe, including the UK, have vowed to ban their sale before 2040. The National takes a look at the story of one of the most successful technologies of the last 100 years and how it has impacted life in the UAE.

Read part three: the age of the electric vehicle begins

Read part two: how climate change drove the race for an alternative 

Read part one: how cars came to the UAE

MATCH INFO

Fixture: Thailand v UAE, Tuesday, 4pm (UAE)

TV: Abu Dhabi Sports

PROFILE BOX

Company name: Overwrite.ai

Founder: Ayman Alashkar

Started: Established in 2020

Based: Dubai International Financial Centre, Dubai

Sector: PropTech

Initial investment: Self-funded by founder

Funding stage: Seed funding, in talks with angel investors

LILO & STITCH

Starring: Sydney Elizebeth Agudong, Maia Kealoha, Chris Sanders

Director: Dean Fleischer Camp

Rating: 4.5/5

Volvo ES90 Specs

Engine: Electric single motor (96kW), twin motor (106kW) and twin motor performance (106kW)

Power: 333hp, 449hp, 680hp

Torque: 480Nm, 670Nm, 870Nm

On sale: Later in 2025 or early 2026, depending on region

Price: Exact regional pricing TBA

How much do leading UAE’s UK curriculum schools charge for Year 6?
  1. Nord Anglia International School (Dubai) – Dh85,032
  2. Kings School Al Barsha (Dubai) – Dh71,905
  3. Brighton College Abu Dhabi - Dh68,560
  4. Jumeirah English Speaking School (Dubai) – Dh59,728
  5. Gems Wellington International School – Dubai Branch – Dh58,488
  6. The British School Al Khubairat (Abu Dhabi) - Dh54,170
  7. Dubai English Speaking School – Dh51,269

*Annual tuition fees covering the 2024/2025 academic year

The five pillars of Islam

1. Fasting

2. Prayer

3. Hajj

4. Shahada

5. Zakat 

Water waste

In the UAE’s arid climate, small shrubs, bushes and flower beds usually require about six litres of water per square metre, daily. That increases to 12 litres per square metre a day for small trees, and 300 litres for palm trees.

Horticulturists suggest the best time for watering is before 8am or after 6pm, when water won't be dried up by the sun.

A global report published by the Water Resources Institute in August, ranked the UAE 10th out of 164 nations where water supplies are most stretched.

The Emirates is the world’s third largest per capita water consumer after the US and Canada.

RACE CARD

6.30pm: Handicap (TB) $68,000 (Dirt) 1,600m

7.05pm: Meydan Sprint – Group 2 (TB) $163,000 (Turf) 1,000m

7.40pm: Curlin Stakes – Listed Handicap (TB) $88,000 (D) 2,200m

8.15pm: UAE Oaks – Group 3 (TB) $125,000 (D) 1,900m

8.50pm: Zabeel Mile – Group 2 (TB) $163,000 (T) 1,600m

9.25pm: Balanchine – Group 2 (TB) $163,000 (T) 1,800m

10pm: Al Shindagha Sprint – Group 3 (TB) $130,000 (D) 1,200m

The specs

Engine: 6.2-litre supercharged V8

Power: 712hp at 6,100rpm

Torque: 881Nm at 4,800rpm

Transmission: 8-speed auto

Fuel consumption: 19.6 l/100km

Price: Dh380,000

On sale: now 

6.30pm: Al Maktoum Challenge Round-3 Group 1 (PA) | US$95,000 | (Dirt) 2,000m
7.05pm: Meydan Classic Listed (TB) ) | $175,000) | (Turf) 1,600m
7.40pm: Handicap (TB) ) | $135,000 ) | (D) 1,600m
8.15pm: Nad Al Sheba Trophy Group 3 (TB) ) | $300,000) | (T) 2,810m
8.50pm: Curlin Handicap Listed (TB)) | $160,000) | (D) 2,000m
9.25pm: Handicap (TB)) | $175,000) | (T) 1,400m
10pm: Handicap (TB) ) | $135,000 ) | (T) 2,000m

How has net migration to UK changed?

The figure was broadly flat immediately before the Covid-19 pandemic, standing at 216,000 in the year to June 2018 and 224,000 in the year to June 2019.

It then dropped to an estimated 111,000 in the year to June 2020 when restrictions introduced during the pandemic limited travel and movement.

The total rose to 254,000 in the year to June 2021, followed by steep jumps to 634,000 in the year to June 2022 and 906,000 in the year to June 2023.

The latest available figure of 728,000 for the 12 months to June 2024 suggests levels are starting to decrease.