Plant-based meat market in Switzerland set to grow to CHF361 million by 2030
242 million francs sales potential for meat substitutes
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Listening: Plant-based meat market in Switzerland set to grow to CHF361 million by 2030
Switzerland’s market for plant-based meat alternatives has a potential value of around CHF242 million ($302 million) this year, according to recent estimates from data platform Statista.
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242 Millionen Franken Umsatzpotenzial für Fleischersatz
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However, vegetarian and vegan sausages and steaks are likely to remain a niche market. For context, overall food sales in Switzerland currently stand at nearly CHF39 billion. Of that, meat is the biggest category, accounting for around CHF7.5 billion.
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With its plant-based alternatives to meat, Zurich-based start-up Planted is aiming for strong international growth.
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Swiss court bans animal names for vegan meat substitutes
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Plant-based meat alternatives must no longer use names directly referencing animals, such as 'vegan chicken' or 'vegan pork'.
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